A creative lead with a passion for smart, innovative design.I enjoy the technical aspect of product, no matter what the category, and am a big believer in strong brand DNA.

I currently oversee the product design and process for licensed watch brands, working with both cross-functional internal and brand teams. With 15+ years experience, I have a deep understanding of production techniques, consumer insights/trends, materials, target costs, and leading teams to bring innovative designs to life. 

The Design Process

The design process is like a road map that helps us navigate from point A to point B. 

Positive energy and a collaborative environment are the key. I love to hear ideas and challenge people to evolve their concepts until they feel that what they are delivering is the best we can do.

Recently I worked on and successfully implemented a streamlined design process across cross-functional departments and systems, ultimately leading to better product and profit results.

The simple yet crucial process is driven by the belief that a successful product does not start and end with a great innovative design, but is the result of collaboration, communication and alignment while also having the flexibility to be unconventional and push the limits.


I have had the privilege to teach and mentor talented industrial design students at Montclair State University (New Jersey). Over the course of a semester the class provides hands on training, technique and constructive feedback to help finesse their skills and prepare them for a career in design.


I received my Bachelor Degree in Industrial Design from University of Applied Arts and Design (Serbia) and my Masters Degree in Advanced Product Design from Umea University (Sweden)


Adobe Creative Suite, Sketchbook Pro, Painter, Windows and Mac Environments, Solidworks, Keyshot, Sketching